1. Even a simple retail business, like a fruit and vegetable store, requires a clear strategy in order to be successful. This is actually becoming a greater challenge, given the expanded product offering of the major supermarket chains (who offer their own fruit and vegetable sections). Below, determine your strategy for a suburban fruit and vegetable store, to ensure its continued success. A number of potential ideas have been listed below to get you started.

-Potential Success Factors for a Fruit and Vegetable Store

-A broader range of produce (unusual fruits/vegetables)

-Higher quality produce (at higher prices)

-Lower prices (which may imply lower quality)

-Specialist in organic produce

-Specialist in particular produce (that is, just fruit)

-Convenient location (on a main road with easy parking)

-Fast service (have a drive-through store on a main road)

-Friendly and knowledgeable staff

-Provide a food preparation service as well (that is, cut up your fruit/vegetables while you wait)

-An exciting/attractive store look/design

QUESTIONS

What success factors (from the above list) would you use in your fruit/vegetable store?

Do you think that your design would effectively meet a market need?

Do you think that your design will allow you to effectively compete against the big supermarket chains?