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1 Explain and illustrate the product (marketing), organisation (behavioural), and Industry (economy) life cycles, and the ways in which they interrelate to shape the strategic

1 Explain and illustrate the product (marketing), organisation (behavioural), and Industry (economy) life cycles, and the ways in which they interrelate to shape the strategic positioning of the firm. You may select any product, organisation and industry of your choice, in Malaysia, to illustrate your answer. (20 marks)

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