1. Explain how iRobot introduced their innovative product: type of promotion, intermediaries? How do you understand "innovative product"? Identify the differences between "innovative product" & "new product". What are the promotion issues you need to consider when introducing innovative products? Explain Product lifecycle: what types of promotion are required within different stages of a product lifecycle and why? 2. What would you do? You are the marketing manager for a company that creates video games. A big competitor has just released an action game that appeals to kids who own your best- selling game. Your competitor's release is a better game because it takes advantage of features available in a hot new video game system. Your firm's updated release will not be available for at least four months. One of your game developers suggests that you preannounce your game will be ready in two months, which is about as long as gamers are likely to wait. Should you announce that your new version is coming, or just wait until you know more? If a reporter for a popular gaming magazine calls and asks for a statement about when your firm's release will be on the market, should you say two months, four months, or "we don't know yet"? If your product is preannounced but then not ready by that date, what should your firm communicate to customers? Explain your thinking with the knowledge you gained during the course. Convince your point of view with reasonable evidence.

3. There are different ways of entering international markets. They differ depending on the investments needed, level of control (of the main company), legal conditions etc. When do companies choose Management Contracting? And WHY? Explain, providing your own examples. What are the differences between Direct Investment & Licensing? Provide your own examples. 4. Explain 2 different marketing strategies used by 2 different retailers Zappos and Payless covered during the lecture. How did they identify their target customer? What is their marketing mix? How does the chosen marketing mix effect the companies' chosen marketing strategy regarding the product they offer, place, promotion, & price? 5. VegPro Kenya is ready-to-eat fresh fruits producer. They deliver fruits and vegetables to the grocery stores in major European and American cities right from Kenya fields. How do you think what type of transportation does the company use and WHY? The company provides its customers with comparatively low & middle prices. How did they manage it?