Question
1. Explain Red Bull with a brand exhibits the characteristics of energizing their business for growth. 2. Explain Red Bull with a brand exhibits the
1. Explain Red Bull with a brand exhibits the characteristics of energizing their business for growth.
2. Explain Red Bull with a brand exhibits the characteristics of leveraging their business for growth.
3. Discuss which one of the energizing or leveraging attributes is being used, whether or not it is effective and why this is so.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
