1. Explain the competitive consequences of ‘pulling out’ of Internet banking for this company.

2. Discuss the impact a decision to ‘pull out’ of Internet banking will have on this company and similar companies in terms of future technology-based initiatives.

3. Identify the strategic role of operations of a Bank and explain, how can a bank improve customer take-up of its internet banking initiative.

'First Bank' has recently begun to offer Internet banking to extend its range of services to the customer and decrease the demand on branch personnel. However, the website has been experiencing difficulties with a slow response rate to customer inquiries. Demand for the Internet service has also been much lower than expected. As operations manager, the company requires your view on the above issues.