1. explain the concept of "valuesbased attachment" which relates to customers

Start with the article: Two Thirds of Consumers Now Buy on Beliefs

https://www.edelman.com/newsawards/twothirdsconsumersworldwidenowbuybeliefs

2. find a companies known for its values-based commitment.

Choose one of such companies and explain with examples, how this company uses value based attachment to build customer relationships.

To start, refer to this article: Leveraging Millennials' Emotional Attachment to Brands Using LEAP

https://www.mediavillage.com/article/leveragingmillennialsemotionalattachmenttobrandsusingleap/