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1) explain the concepts of population and sample, then use an example to illustrate the relationship between a population and its sample. 2) Specify ways
1) explain the concepts of population and sample, then use an example to illustrate the relationship between a population and its sample. 2) Specify ways to achieve random sampling
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Marketing Research
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
11th edition
978-1118156636
