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1, Explain the concepts of segmentation, targeting and positioning and how they are applied in global marketing? Explain those global segments: Global Teens and Global
1, Explain the concepts of segmentation, targeting and positioning and how they are applied in global marketing?
- Explain those global segments: Global Teens and Global Elite. What are the conditions that a segment must have to be considered global?
- Why can we say that having an excellent global positioning is one of the principal assets of a brand?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
