1. Explain the difference between private self-concept and public self-concept.
2. Explain the difference between actual self-concept and ideal-concept.
3. Explain the difference between an independent self-concept and an interdependent self-
concept.
4. Explain the extended self. Give an example of a consumer and a particular product or brand
that illustrates the concept of extended self.
5.Explain how a brand's image is linked to a consumer's self concept.