Question
1. Explain the main drivers of the new economy; 2. Discuss changes in business and marketing practice which are caused by the new economy; and
1. Explain the main drivers of the new economy;
2. Discuss changes in business and marketing practice which are caused by the new economy; and
3. Examine how marketers use the Internet, customer database and Customer Relationship Management (CRM) to conduct their business.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
