1. Explain the purpose of the market analysis section of a business plan. 2. Explain the process of market segmentation and why it's important for a firm to select a specific target market. 3. Describe the requirements for successfully segmenting a market. 4. What is the biggest mistake that people make when selecting a target market ? 5. Explain the purpose of a competitor analysis. I 6. Explain why it's important to collect competitive intelligence, and describe some of the techniques that are used to collect it. 1 7. Briefly describe the four separate ways of estimating the annual sales and market share of a new business