Question
1. Explain the relationship between customer value-based pricing orientation and the design-to-value product design concept based on Tuten, T. (2020). Principles of Marketing for a
1. Explain the relationship between customer value-based pricing orientation and the design-to-value product design concept based on Tuten, T. (2020). Principles of Marketing for a Digital Age.
2. How do both concepts inform marketing strategy?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
