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1. Explain the service problem and opportunity that Starbucks is facing. 2. Highlight the external and internal customers of the Starbucks business.
1. Explain the service problem and opportunity that Starbucks is facing.
2. Highlight the external and internal customers of the Starbucks business.
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
