1. Explain the term "perishability" in terms of hospitality products and services. Why does the fact that many hospitality products and services are perishable make selling these products challenging?

2. We know it is important to analyze the marketplace that our business/property operates as part of the Marketing Plan. We are putting together a Marketing Plan for a local hotel, provide me two examples of marketplace factors that could impact your occupancy and average daily rate.

a. In your own words,define "guest-mix". b. For a hotel,on Walt-Disney World property,identify two groups that likely make up this hotel's guest mix.

3. Write three potential marketing action steps for the given objective for a hotel.

Objective: Increase total annual room sales revenue from $1.7 million dollars to $1.8 million dollars while maintaining an average room rate of $90 for the corporate guest segment.