1. Explain the term permission email marketing and give an example of its usage from the text. 2. Explain how a firm can comply with the CAN-SPAM act in its email campaigns. How would you identify a potential SPAM email under this law? 3. Explain how to best to design an email for promotional purposes. 4. Consumer media use practices have changed significantly in recent years, driven by but not limited to video use. Identify two or three specific changes and discuss them. 5. There are several stages that are part of the brand development process. Identify the stages and describe the nature and importance of each. [Illustrate each stage with an example of the behavior a consumer might exhibit when going through that stage.]