1. Explain what is the reason a company must calculate the Break Even Point (BEP) while what it wants to achieve in the company is profit! What references should be given to marketing for measuring their performance? Is the sales unit or the whole cost calculation?
2. Choconut company has a chocolate business which in July had managed to get sales of $ 400,000. The variable expense per unit is $ 300 with a total variable expense of $ 300,000 and fixed expenses of $ 70,000. Calculate the break-even point for Choconut chocolate products in units and sales, and calculate how many units and sales should be achieved if the company asks for a profit of $ 100,000?
3. Make in the form of a curve about the BEP of the problem above along with the curve information and analysis as will be presented to management. Explain also whether the condition of COVID-19 can still survive and what steps you take to deal with COVID-19 for August to December where chocolate is not the main need of humans. Note: pay attention to the position of variable costs and fixed costs.