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1. Explain what is the reason a company must calculate the Break Even Point (BEP) while what it wants to achieve in the company is

1. Explain what is the reason a company must calculate the Break Even Point (BEP) while what it wants to achieve in the company is profit! What references should be given to marketing for measuring their performance? Is the sales unit or the whole cost calculation?

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The BreakEven Point In business the BreakEven Point BEP is a cost accounting term that refers to the ... blur-text-image

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