1. Explain whether a diversification strategy benefits Eatalys ability to compete in a domestic vs. global market, including what, if any, differences exist between the two.

2. Explain why the differences between approaching a domestic market and global market exist.

3. Analyze the effectiveness of Eatalys business strategy, including its biggest strength.

4. Propose at least two improvements to Eatalys business strategy that you would recommend to its leadership team. In your recommendations, include specific functional and strategic areas such as operations, finance, marketing, human resources, partnerships, et cetera, that would play a critical role in these strategic changes.