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1. Explain why companies need to understand the model of buyer behaviour. 2. Discuss what each statement means in regards to buyers' decisions: need recognition,

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1. Explain why companies need to understand the model of buyer behaviour.

2. Discuss what each statement means in regards to buyers' decisions: need recognition, information search, evaluation of alternatives, the purchase decision, and postpurchase behaviour.

plain why companies need to understand the model of buyer behaviour. scuss what each statement means in regards to buyers' decisions: need recognition, information search, evaluation of alternative urchase decision, and postpurchase behaviour

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