Question
1. Explain why service Incidents and Failures can Actually Present Opportunities for a business to make their customers happy? 2. Provide new idea/s based on
1. Explain why service Incidents and Failures can Actually Present Opportunities for a business to make their customers happy?
2. Provide new idea/s based on the topic.
3. Name a specific company and explain how they can use incidents in the business as an opportunity to make their customer happy.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
