1. FILL IN THE BLANK......The definition of marketing is to gain a BLANK by providing BLANK that is BLANK to that of your competitors

2. According to Paco Underhill's research, what should a salesperson do if they see a man shopping for jeans, in order to help secure a sale?

a. greet him at the door

b.give him recommendations based on his reported size

c. encourage him to try the jeans on

d. leave him to shop by himself

e. offer him a place to sit down

3. Which of the following statements is true about younger shoppers?

a. they spend more money than older shoppers

b. they shop more frequently than older shoppers

c. they are unwilling to spend much time looking for a product

d. they will locate their products wherever theyre stocked

e. they always shop in groups