1. Find 2 companies and analyse how the impact of the pandemic have affected their business, especially in their sales & marketing activities.

Required;

A. first company with a good impact and second company with negative / bad impact.

B. Explain in details why the company have good impact because of this pandemic

C. Explain in details why the company have negative impact because of this pandemic

D. How the impact into their 4P's marketing mix strategies?

E. From your analysis, what are the changes that you found in their 4P's

Marketing mix strategies?

F. Propose new strategies for their sales & marketing activities to recover & improve their revenue for 2021.