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1 . Find an example of an advertising campaign that has used ethnographic research as input to the creative process. 2 . Find an example

1 .

Find an example of an advertising campaign that has used ethnographic research as input to the creative process.

2 .

Find an example of a good tagline as well as one that you don't find communicates effectively. Share why you feel this way.

3 .

Discuss the role of music in advertising.

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