1. Find one example for each type of risk (product that you did not buy because of that risk)

2. What types of resources affect ability to process information and make decisions?

3. Explain why each of the following types of sensory processing can be important to marketing strategy: (a) hearing, (b) taste, (c) smell, and (d) touch.

4.What part does just noticeable differences (jnd) play in consumers' perceptions of a product?

5. What role does attention play in advertising strategy? What strategies would you use in order to increase attention for a product of your choice?