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1. Find two tvc's (one each) focusing on hedonistic needs and utilitarian needs 2: Find 3 print AD (one each) focusing on ID, Ego and
1. Find two tvc's (one each) focusing on hedonistic needs and utilitarian needs 2: Find 3 print AD (one each) focusing on ID, Ego and Super Ego of Freudian Theory
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
