1: For a brand of your choice, use a social media analytics tool (such as Fanpage Karma) to measure the social media presence that brand has and compare it to its competitors. Use at least 6 metrics (please use statistics), explain them, and discuss what brands can do to improve their social media presence.

2: Define own media. Research a brand of your choice whose social media pages you consider successful. Discuss the relationship between the social media pages they own and the successful principles of social media marketing.