1. For a hospital visit to count as an admission, the visit must ________. a. involve a serious condition b. be covered by insurance c. require an overnight stay d. be approved by hospital administration 2. An annual physical is an example of ________. a. specialty care b. emergency care c. primary care d. uncompensated care 3. Retail medicine has emerged in healthcare partly because of _________. a. new technology b. an older population c. lack of access to physicians d. expanded insurance coverage 4. Goods differ from services in that services are considered to be ________. a. more useful b. less tangible c. more marketable d. less desirable 5. To control costs, Medicare developed _______ as the basis for reimbursing hospitals for services provided. a. diagnosis-related groups b. ambulatory care guidelines c. the Diagnostic and Statistical Manual d. physician fee schedules 6. Elective procedures are more likely to be aggressively marketed because ________. a. they represent discretionary purchases b. they are more expensive c. doctors are not involved d. patients are not as sick 7. Common products purchased for personal health, such as toothpaste, Band-Aids, and iodine, are ________. a. industrial goods b. specialty goods c. big-ticket items d. convenience goods 8. Which of the following influences the demand for health services? a. Healthcare needs b. Healthcare wants c. Recommended standards of care d. All of the above 9. At which stage in the product life cycle is the educational function of marketing most important? a. Introductory b. Growth c. Maturity d. Decline 10. At which stage in the product life cycle is the competition for customers most intense? a. Introductory b. Growth c. Maturity d. Decline