Question
1: For global strategy and international marketing: How does the Boeing aerospace engagement with sustainable development and/or SDGs impact the ways in which it achieves
1: For global strategy and international marketing: How does the Boeing aerospace engagement with sustainable development and/or SDGs impact the ways in which it achieves and sustains competitive advantage across different national markets?
What new strategic capabilities related to ESG considerations are required as firms expand internationally?
How are those capabilities used in different national markets?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
