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1. For products intended for global markets, customers wants and needs are different from one market to another. How can a centralized global team build

1. For products intended for global markets, customers’ wants and needs are different from one market to another. How can a centralized global team build up a

product to serve as a “platform” for the global market?

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1 The design and development of products in culture has to do with thinking about the needs of the individuals who make up that society The cultural a... blur-text-image

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