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1. For the organisation outlined in the case study materials from Assessment Task 1, and using the strategies and tactics developed in Assessment Task 1,

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1. For the organisation outlined in the case study materials from Assessment Task 1, and using the strategies and tactics developed in Assessment Task 1, you will need to prepare a marketing plan using the headings below. 3. Executive summary Provide an overview of the organisation and the plan, which simply states what is to be achieved- b. SWOT analysis Submit an overview of the organisation's strengths, weaknesses, opportunities and threats (analysed in Assessment Task 1). c. Marketing objectives Include the objectives of the organisation (discussed in Assessment Task 1}. d. Strategies Outline the marketing opportunity selected and strategies developed in Assessment Task 1. 1. Include your reasoning for the marketing mix decisions that you made and the strategies you selected, referring to the SWOT, risk and gap analyses undertaken. e. Implementation Provide an outline of the tactics devised for implementation in Assessment Task 1. You need to provide your reasoning for choosing these tactics, and outline the process for reviewing performance

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