1. For this question we will be using P/E ratio.

To find a company's P/E ratio, use www.morningstar.com , enter the Johnson and Johnson stock symbol (JNJ) and request a basic quote. Once you have the basic quote, the P/E ratio is listed on a front page under Key Stat.

Compare the P/E ratio of your company with the industry average. Is there a difference between these two numbers? Is the stock overvalued, undervalued, or properly valued? Why? In accordance with your findings, is it reasonable to buy the stock? Please explain your answers.

2. The articles also discuss the risk of the stock. To estimate the risk of the stock we can use beta. Beta is listed under Trading Information Stock Price History. What is the beta listed for the company? What does it mean? Will it change your decision in question #1 to buy the stock or not? Please explain your answers.

3. Apply the Capital Asset Pricing Model (CAPM) Security Market Line to estimate the required return on stock. Note that you will need the risk-free rate and the market return.

a) To get the current yield on 10-year Treasury securities go to www.finance.yahoo.com -click on Markets - U.S. Treasury Bonds Rates. You will use the current yield on 10-year Treasury securities as the risk-free rate to estimate the required rate of return on stocks.

b) Between 1926 and 2014, the compound annual rate of return of S&P 500 is estimated a 10.5%. We will use this number as the market return.

c) Calculate the required return on the stock using the Capital Asset Pricing Model (CAPM) Security Market Line. Please show your work.

4. There are several methods how to calculate the growth rate. One of the possible ways is to calculate the sustainable growth rate as g = ROE *(1- Dividend payout ratio). You can find ROE and the Dividend payout ratio on www.morningstar.com.

Calculate the companys sustainable growth rate. Please show your work.

5. Apply Gordon model (constant growth rate model) to calculate the intrinsic (economic) value of the stock. Please show your work.

Please note that for some companies it is not possible to use Gordon model. If that is the case, please explain why it is not possible to use this model for your company. What other models is it possible to use?

6. Compare the result of your calculations with the current stock price. Is stock overvalued, undervalued, or properly valued? Why? In accordance with your findings, is it reasonable to buy the stock? Will it change your decision in questions #1 and 2? Please explain your answers