1-

For which of the following products would the average consumer partake in dissonance-reducing behavior?

	A.	An APPLE iPhone 11
	B.	McDonald's fast food
	C.	Laundry products
	D.	Home Depot carpet installation
	E.	Kleenex

2-

1. A ______ is the set of expectations, memories, stories and relationships that, taken together, account for a consumers decision to choose one product or service over another.

3-

1. Customer value and customer satisfaction are key components required for developing and managing customer relationships expressed by effective strategy.

   True

   False

4-

Which type of market research study has the goal to determine the size and relative market share of the market and studies provide key information about market growth, competitive positioning, and tracking share of the market?

	A.	Market Description Studies
	B.	Market Profiling-Segmentation
	C.	Customer Intention Studies
	D.	New Product Acceptance
	E.	Customer Trust 5-
	A.	Exploratory
	B.	Descriptive
	C.	Causal
	D.	Regional
	E.	Quantitative