1. Formulate at most five (5) strategies from the combination of the factors.

The TOWS MATRIX OF NESTLE

	OPPORTUNITIES	THREATS
STRENGTHS	S-O 1. Implement new manufacturing processes by investing on the advanced technological equipment that would further raise Nestl's efficiency in incurring low costs and thereafter offering lower prices to its target market. 2. Launch a digital marketing campaign involving their health products in their product portfolio in order to strengthen its brand presence online and to align with the inclinations of its market towards health during pandemic. 3. Create an app where consumers can select a store which sells Nestle products nearest to them, order products online, and have it delivered to their respective address.	S-T 1. Nestle can opt for the strategy of merging with the competitors in order to expand its market share. 2. With its well-known consistency in quality and its immense brand recognition worldwide, Nestle must continue to launch marketing campaigns that follow the consumer trends in order to maintain its position even amidst increasing its prices due to rise in costs and the existence of substitution products. 3.Improvement on low cost structure can reduce the risk of increased cost of raw materials.
WEAKNESSES	W-O 1. Perform a marketing research focusing on the new consumer trends, preferences, and the rise of Internet usage among the market. 2. Hire a team of e-commerce experts and staff who would be responsible of planning how Nestle can engage in the online market. 3. Invest on advanced technological equipment capable of producing diverse food categories which would reduce the operational inefficiency.	W-T 1. Move the production of goods in rural areas in order to lessen the production costs. 2. Centralization of decision making must be altered more flexibly by regularly conducting and accepting substantial suggestions from the middle management. 3.Number of suppliers has decreased which may affect various brands in the same category.