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1. From a business standpoint, is the sale of personal data a good e-commerce revenue model? Why or why not? 2. Explain the benefits of

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1. From a business standpoint, is the sale of personal data a good e-commerce revenue model? Why or why not? 2. Explain the benefits of disintermediation to the consumer (as explained by Stuart Lacey in the video) and give examples. 3. Based on the videos, do you believe that companies like Uber and Air BnB provide more control by the consumer over his or her data? Explain why or why not

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