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1. GIVE 5 EXAMPLES FOR EACH MARKETING CONCEPT. a. Product Concept b. Production Concept c. Selling Concept d. Marketing Concept e. Societal Marketing Concept 2.
1. GIVE 5 EXAMPLES FOR EACH MARKETING CONCEPT. a. Product Concept b. Production Concept c. Selling Concept d. Marketing Concept e. Societal Marketing Concept 2. EXPLAIN MARKETERS SHOULD CREATE MARKETING STRATEGY TO CONSIDER THE SOCIETAL AND ENVIRONMENTAL FACTORS BECAUSE THERE WON'T BE ANY MARKETING ACTIVITY WITHOUT SOCIETY
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
