1. Give variablels of the environment which is/are present In the given case study. 2. Explain the most appropriate industry analysis tool which could have been employed by Kodak to avoid the said organizational problem. 3. Perform and industry analysis for Kodak based on the present context, using recommended method or tooi on item #2. KODAK: What happened to a great Company? Answer: 1. The present variable of environmental scanning in the case study is the societal environment especially in terms of the technological forces. As what have mentioned in the case study given Kodak grew rapidly on the back of research and patents that set the standards for decades. Kodak failed to adapt to new market conditions brought by the innovation in technology and other society related factors. According to the study in spite of many efforts Kodak did not achieve high performances in the new digital photography market. 2. The most appropriate industry analysis tool or method which could have been employed by Kodak to avoid the said organizational probiem is the SWOT matrix analysis. Through conducting SWOT analysis, this tool could have helped the company evaluate their internal and external environment, which may result to identification of possible strengths, weaknesses, opportunities, and threats for Kodak. Through SWOT analysis Kodak could have formulated the needed plans and courses of action that may have let the company adapt to market trends and maintain Its superior competitive position in the market. Kodak could have intensify strategic alliances and partnerships, drive acquisition of rival firms, expand rapidiy into new demographical markets, push the product innovation as well as broad the product portfolio, and build a strong brand in the new digital photography segment. 3. SWOT matrix analysis for KODAK l STRENGTHS WEAKNESSES - High-speed printing - Decreasing sales revenue Conflicting corporate culture - Digital imaging and unique materials . . _ _ - Bankruptcy hurt brand name - Global pioneer of Digital Imaging and photographic materials - Kodak weakened its market dominance - World Class research and development OPPORTUNITIES THREATS New alliances and partnerships The photographic capabilities of - Online photo sharing and/or storage mobile devices . - Reduction in the use of printing - Use its patented technology to appeal to the market - Quick rising digital space - Call Inna Iifn ("m-In :mrl hioh Hiinlihr