Chapter 2 of Sahay (2019) discusses various data analytics applications in many business areas. Review Industry Applications of Advanced Analytics (HTML) and identify an area of interest. You shouldn't have to buy any article, you can use other online (free) sources. Review 1 or more articles (academic or industry) and/or video presentation. Feel free to use any online resource (e.g., below are some additional sources)

• https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=business+analtics+applications&btnG=
• https://www.upgrad.com/blog/industry-applications-business-analytics/
• https://successive.cloud/top-10-industries-that-benefit-most-from-data-analytics/

1. What area did you look into?

2. How was analytics used to solve a problem in the industry you selected (describe the problem and analytical solution)?

3. Describe your key takeaways.