1. Given that the brand had the long-term goal of building a franchise system, which was reliant upon a strong and successful brand being developed, do you think that they were too focused on brand and not focused enough on their process and operations? 2. Highlight the intent of the various promotional activities, the redesign of the store, and other marketing aspects as listed in the case. What was the firm attempting to achieve with these activities? (Hint: Think beyond just acquiring new customers.) 3. Based upon the information within the case study, what recommendations for the two business owners in order to achieve their business goals?