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1 . Given the limited information included in the materials provided, what would you say led to the downfall of BANG Energy and its subsequent

1. Given the limited information included in the materials provided, what would you say led to the downfall of BANG Energy and its subsequent purchase by Monster? In your response, please address the following (50 points total):
o Business Ethics (10 points)
o Organizational Culture (10 points)
o Organizational Structure (10 points)
o The Five Steps of the Strategic Management process (10 points)
o Decision-Making Process (rational vs. nonrational; decision-making biases)(10 points)
2. Perform the following analyses for BANG Energy as a key asset of Monsters holdings in the energy drink market (30 points total):
o SWOT (10 points)
o VRIO (10 points)
o Threat level of substitutes in the Energy Drink industry (10 points)
3. What is BANGs unique value proposition that motivated Monsters acquisition of the company? (5 points)
4. What type of Corporate Strategy best explains Monsters acquisition of BANG Energy? (5 points)
5. How can Monster implement change at BANG Energy that will improve BANGs performance but also ensure Fit among Monsters strategic activities?

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