5. Watch some television programming or flip through a magazine that is typically geared toward a particular
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5. Watch some television programming or flip through a magazine that is typically geared toward a particular group. Pay close attention to the advertisements you see. Are they geared toward the groups that are expected to be watching the programming? If so, do you see instances in which the commercials allow for flexibility and mindfulness (for example, any advertising geared toward women during football games)? If you are a member of the group being targeted during such programming, do you find yourself more or less persuaded by the message based on stereotypes about your group?
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Related Book For
Real Communication An Introduction
ISBN: 9781457662928
3rd Edition
Authors: Dan O'Hair, Mary Wiemann, Dorothy Imrich Mullin
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