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1 (Globalization) Suppose you are CEO of fast-food restaurants and have benefitted tremendously by using franchising as a mode of entry into different countries. What

1 (Globalization) Suppose you are CEO of fast-food restaurants and have benefitted tremendously by using franchising as a mode of entry into different countries. What are the benefits of franchising, and how does it differ from other methods of entry? Explain your franchising strategy in detail from a globalization perspective. (10 Marks)

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