1. Go through the steps in the new-product development phase as they apply to the Champion pacemaker.

2. New-product development is critical for a company like Medtronic, but it is difficult work that often results in disappointment. How does a business inspire its workers to be entrepreneurial, profitable, and ethically and socially responsible?

3. Discuss how Medtronic's decision to market pacemakers in China relates to the company's mission statement. What effect does the decision have on the following Medtronic stakeholders: (a) Medtronic stockholders, (b) Medtronic staff, and (c) Chinese patients?

4. Medtronic decided to develop and manufacture a new low-cost, high-reliability heart pacemaker in its Shanghai facility. What are the advantages and disadvantages of this decision from a marketing and ethical standpoint?