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1. Google searching engine is a very solid market leader. One of the most salient trends in technology is moving toward mobile (from PC &
1. Google searching engine is a very solid market leader. One of the most salient trends in technology is moving toward mobile (from PC & Laptop to Smartphone & Tablet). How do you think this trend affects Google's profitability?
2.Why do you think Google enthusiastically invests in non-core businesses (Moonshots)?
3.Why do you think Google restructured and created a new holding company, Alphabet?
4.What are the benefits of this conglomerate structure? What are the drawbacks?
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