1- Growth Relative Market Market % Profit % Sales Division rate Competitive share of share for Position the key each competitor division +15% 80% 50% 40% 39% 10000 37% 60000 +10% 40% 25% 10% 20% 5000 24% 40000 2 +1% 10% 50% 5% 8% 2000 24% 40000 w -20% 60% 33.3% 20% 31% 8000 12% 20000 4 -10% 5% 50% 2.5% 2% 500 3% 5000 5 25,500 1,650,000 Total