Answered step by step
Verified Expert Solution
Question
1 Approved Answer
1) Have you ever noticed Budweiser and Coca-Cola trucks in the parking lots of grocery stores? Their drivers are dressed in Bud or Coke uniforms,
- 1) Have you ever noticed Budweiser and Coca-Cola trucks in the parking lots of grocery stores? Their drivers are dressed in Bud or Coke uniforms, and are responsible for stocking the products on grocery shelves. Although there are similarities, the channels of distribution for Bud and Coke are quite different. How are they different? Think about where the product is "made."
- 2) Why don't you see Shasta brandtrucks and delivery people, as you do for Coke and Bud? Why has Shasta elected to use a different channel of distribution?
- 3) Why does Schwan's elect to sell door-to-door? Wouldn't it be less expensive and more efficient for them to sell through conventional grocery outlets?
- 4) Is it advantageous or disadvantageous for Dell to sell its computers on-line as well as in discount stores?
- 5) What are the means by which "used" products (e.g., Lady Gaga CDs) are distributed? How is the channel different than for new products? Or, is it different?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started