1. How and when did the Coca Cola Company enter South Korea's market? What are Coca Cola's key objectives in this country (e.g., expand sales vs. manufacture for export)? What types of investments do they have in the country now (e.g., sales offices, wholly owned manufacturing plants, joint ventures, local company acquisitions)? Evaluate the effectiveness of their strategy.

2. What actions have been taken by Coca Cola in South Korea to demonstrate that it is a socially responsible company? How would you evaluate the company's activities from the standpoint of social responsibility?

3. Conduct research on the confectionary industry in South Korea. Which companies represent the most significant competitors for Coca Cola in this country? Do local companies or other foreign-based MNCs pose the greatest threat? Evaluate Coca Cola's strengths and weaknesses compared to these competitors.

Remember, based on your research, what actions should Coca Cola take in your country at this point in time? Should they enter, expand further, etc.? If so, how should they proceed in your country?