• 1. How are bias and false positives handled in the marketing industry?
• 2. What are the impacts of bias and false positives in the marketing industry? 
• 3. What are some common bias or false positives in marketing? 
• 4. What is expected to impact the marketing industry over the next 5 years to 10 years? 
• 5. As an employee in an marketing organization, what is your responsibility and accountability regarding bias? 
• 6. How will you plan to look for and mediate them?
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