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What are the two major elements of advertising strategy? A. Comparative advertising decisions and message decisions B. Message decisions and media decisions C. Budget decisions
- What are the two major elements of advertising strategy?
- A. Comparative advertising decisions and message decisions
- B. Message decisions and media decisions
- C. Budget decisions and message decisions
- D. Budget decisions and media decisions
- E. Push-versus-pull decisions and media decisions
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Exploring Strategy Text and Cases
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
11th Edition
9781292145136 , 978-1292145129
