1. How are business markets similar to consumer markets? How are they different? Explain in detail and provide actual examples. Make sure you cite your resources.

2. Describe the tools B-to-B marketers use to engage customers. What are the challenges with B-to-B social media marketing? Explain in detail and provide actual examples. Make sure you cite your resources.

2. The breakfast cereal market is highly competitive and marketers for the many varieties of cereal attempt to differentiate their brands to appeal to specific segments. Choose Two different breakfast cereal brands and match them with the segmentation variables that marketers might be using to target a specific market. Explain why you matched each cereal with the specific segmentation variables