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1. How can a company mission statement be made to provide motivation and guidance for a company, rather just giving lip service to a set

1. How can a company mission statement be made to provide motivation and guidance for a company, rather just giving lip service to a set of unrealistic values and goals?

2. Suppose you are working on constructing a portfolio of businesses for your company to pursue in the next three to five years. What makes for a good portfolio of businesses? What makes for a good portfolio of products?

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